Global Fund

The Global Fund’s campaign marked a pivotal moment in accelerating the fight to end AIDS, TB, and malaria, while strengthening resilient, sustainable health systems to build a healthier, safer future for all — a mission they vowed to “Stop at Nothing” to achieve. To convey urgency, determination, and forward momentum, the campaign combined powerful imagery, layered textures, and a distinctive motion trail treatment, creating a dynamic and visually arresting style that placed human stories at its core.