Versus Arthritis - It’s not alright

Grounded in the insight that arthritis is often dismissed, ‘It’s not alright’ calls for arthritis to be taken seriously. Provocative out-of-home executions reveal how the condition robs people of everyday experiences, reframing common ‘excuses’ as the harsh reality of living with pain. Bold colours and typefaces deliver a loud, defiant and unapologetic presence, while intimate portraiture captures the raw truth of life with arthritis.